When it comes to marketing, it is important to stand out from the crowd. Even more important: To stand out among your competitors! A B2B podcast allows you to stand out from your competitors! A B2B podcast can work wonders in terms of B2B growth.
It would be best to have a good understanding of the overall strategy and purpose of creating a B2B podcast. If executed correctly, you will attract a highly specific type of listeners to your podcast, who has a very close overlap with your ideal customer persona. A B2B podcast allows you to attract a particular type of listener who has a very close overlap with your ideal customer persona! A B2B podcast will:
Expert podcast strategists to develop the strongest ideas into scalable playbooks, customer roadmap and experience for massive audience growth.
Some marketers — and especially B2B marketers — might ask how podcasting can help their advertising strategy.
At the moment, there are business and marketing podcasts, including in the B2B space, that cover a wide spectrum of topics and niches.
There are podcasts hosted by everyone, including entrepreneurs, CEOs, C-suite executives, heads of marketing agencies, app developers, startup founders, tech giants, and more. Many of these podcasts, like Reid Hoffman’s (co-founder of LinkedIn) Masters of Scale, are popular enough to land big-fish guests — everyone from Mark Zuckerberg and Sheryl Sandberg to Reed Hastings and Peter Thiel. There are even podcasts like the aptly titled B2B Growth, which features interviews with B2B thought leaders and marketing execs.
Now that you see there’s a dedicated market of listeners eager to devour this content, we’ll look at some best practices you can use to develop your own killer B2B podcast and better reach your target audience.
Intercom helps companies communicate with their customers more efficiently. One of the things that they do particularly well is repurposing content.
For example, they have a podcast that addresses key marketing and business topics. Once an episode is recorded, they repurpose everything they can.
They basically turn a single piece of content into multi-use assets. Using your core content to create spin-off pieces gives you a much better chance to rank on Google.
Intercom also does a good job of using images and graphics in the right places within a blog post to add more value or certainly more quality.